3 simple ways to prepare for media interviews and how they pay off

Many companies and organizations dream about getting a (positive) story about themselves on the news, splashed across the front page of a newspaper or featured on a popular blog. And there’s good reason why: It can be an effective way to reach your target audience.

To do it effectively, though, requires planning. Otherwise, you have a greater chance of mixing your messages, not being clear during the interview and/or confusing your audience. So before you pick up the phone or send an email to pitch the story, it’s important to sit down and prepare, whether it’s a single story or a comprehensive media relations campaign. Here are three simple things you can do and how they can pay off for you.Read more

How to avoid these 4 communications traps

In any organization, whether it’s a for-profit business or a nonprofit that makes an impact in the world, communications plays an important role on many levels. It takes effort and hard work to ensure that your audiences receive the messages, understand them and – most important – respond the way you want. Without that effort, you run the risk of falling into these traps.Read more

5 ways PR can support your fundraising efforts


When I worked for HDC MidAtlantic, a nonprofit affordable housing provider, my title was marketing and public relations manager. But I reported directly to the director of fund development.

There was a good reason for that. I was hired to support the fundraising efforts by practicing my public relations skills. Sometimes that was as simple as raising the awareness of the organization – through pitching stories to the media, for instance – which made it easier for my boss when she soliciting donations. Other times, we worked hand in hand to plan out a coordinated campaign.Read more

Public relations 101: What is PR?

PR image

From time to time, people will ask me what public relations is. To a certain degree, it surprises me because we live in an age when information is so readily available and businesses, organizations and individuals are all concerned about their image. That said, if you’re a small business owner or leading a small nonprofit organization, you might not have a public relations professional on staff –not to mention that you have more pressing priorities than public relations.Read more