Many companies and organizations dream about getting a (positive) story about themselves on the news, splashed across the front page of a newspaper or featured on a popular blog. And there’s good reason why: It can be an effective way to reach your target audience.
To do it effectively, though, requires planning. Otherwise, you have a greater chance of mixing your messages, not being clear during the interview and/or confusing your audience. So before you pick up the phone or send an email to pitch the story, it’s important to sit down and prepare, whether it’s a single story or a comprehensive media relations campaign. Here are three simple things you can do and how they can pay off for you.Read more