5 ways PR can support your fundraising efforts


When I worked for HDC MidAtlantic, a nonprofit affordable housing provider, my title was marketing and public relations manager. But I reported directly to the director of fund development.

There was a good reason for that. I was hired to support the fundraising efforts by practicing my public relations skills. Sometimes that was as simple as raising the awareness of the organization – through pitching stories to the media, for instance – which made it easier for my boss when she soliciting donations. Other times, we worked hand in hand to plan out a coordinated campaign.Read more