Four PR lessons I learned from my middle school cross country team

This fall, I took on a new challenge of coaching the Elizabethtown Middle School cross country team. As I’ve become an avid runner, and my family has taken to the sport, too, I wanted to instill my love of the sport in the next generation. It has been a rewarding experience on every level: My girls’ team was 17-4 for the season, and a 7th grade girl shattered an 8-year-old course record at one of the away meets. Meanwhile, my boys had a terrific winning season. Perhaps more important, one of the seventh grade girls, who had never done any running before, asked repeatedly during early practices about the more experienced kids, “How can they run so fast?” or “How can they run so far?” And now, she’s running without stopping and hitting times she never thought possible.

I’ve learned about myself as a person and an athlete being a coach of a school team. Little did I expect that it would be a great reminder about practicing basics in public relations.Read more