Using public relations superpowers for good: PRSA’s PR for a Day

My public relations career started in 1999 when I was hired to work in the press office at the Pennsylvania Department of Environmental Protection. From there, I worked at the Pennsylvania Department of Education and later in the communications office at the Pennsylvania State System of Higher Education. During those jobs, it became clear to me that, regardless of the politics, using my public relations skills in government was a way to make an impact on people and society in general. In some small way, the work that I did in communications had an impact on the air we breathe, the water we drink and what was happening in kindergarten classrooms and college lecture halls. I got a tremendous amount of personal and professional satisfaction from that.

So when the time to came to pursue other job opportunities, I was drawn to working at HDC MidAtlantic, the largest provider of affordable housing in Central Pennsylvania. And when I started McCloud Strategic Communications in 2012, I worked exclusively for the Pennsylvania eHealth Partnership Authority to create a system for medical providers to share electronic health records with each other.

Recently, the Central Pennsylvania chapter of the Public Relations Society of America announced to its members that the chapter will be launching a public service project on April 24, 2015, next year called “PRSA’s PR for a Day.” The concept is simple: PR professionals will be partnered with a small nonprofit agency in the Capitol Region to donate their marketing and PR experience and talent to projects for which the agency lacks appropriate skills or resources. The chapter is encouraging us to spend at least three hours on site with the nonprofit. Prior to the event, PR volunteers will receive background information on the nonprofit agency, and their projects and challenges, to help maximize the time spent on-site.

This is an exciting project because it goes to the heart of why I do what I do. If you are interested in having your nonprofit participate, please contact me and I’ll forward the information to the Central Pennsylvania PRSA chapter. Perhaps we’ll have a chance to work together next April!

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