5 ways PR can support your fundraising efforts


When I worked for HDC MidAtlantic, a nonprofit affordable housing provider, my title was marketing and public relations manager. But I reported directly to the director of fund development.

There was a good reason for that. I was hired to support the fundraising efforts by practicing my public relations skills. Sometimes that was as simple as raising the awareness of the organization – through pitching stories to the media, for instance – which made it easier for my boss when she soliciting donations. Other times, we worked hand in hand to plan out a coordinated campaign.Read more

How an after-school snack taught me a PR lesson

I learned a valuable PR lesson from my 10-year-old son today. He needed to do some chores when he got home from school, and I wasn’t here. So I left him a note on the counter with all of the pertinent details. It was a great message, on point and clear as day.

Of course, he didn’t see the note, and I didn’t get the results I wanted.Read more

Four PR lessons I learned from my middle school cross country team

This fall, I took on a new challenge of coaching the Elizabethtown Middle School cross country team. As I’ve become an avid runner, and my family has taken to the sport, too, I wanted to instill my love of the sport in the next generation. It has been a rewarding experience on every level: My girls’ team was 17-4 for the season, and a 7th grade girl shattered an 8-year-old course record at one of the away meets. Meanwhile, my boys had a terrific winning season. Perhaps more important, one of the seventh grade girls, who had never done any running before, asked repeatedly during early practices about the more experienced kids, “How can they run so fast?” or “How can they run so far?” And now, she’s running without stopping and hitting times she never thought possible.

I’ve learned about myself as a person and an athlete being a coach of a school team. Little did I expect that it would be a great reminder about practicing basics in public relations.Read more